On Wednesday, a brand-new naked sports Apache RR 310 was introduced by TVS Motor Company in Bangkok, Thailand as its newest entry in the premium bike market. The top two-wheeler producer wants to profit from the premiumization trend that is occurring in both the Indian motorbike market and other international markets, such as Europe.
The starting price of the new bike, which is a result of the TVS-BMW Motorrad partnership, is $2,42,990 (ex-showroom). Following the release of the Apache RR 310 in December 2017, this is the second product created by the TVS and BMW cooperation.
Within the price range of $10,000–$20,000, the new Apache RTAR 310 is offered in three variants and three build-to-order (BTO) customization options. Bookings have already started, and by the end of the month, delivery should begin.
According to the manufacturer, the Apache RTAR 310 will include the “world’s first in motorcycle climate control seat,” which will allow instant heating and cooling of up to 15 degrees Celsius from the surrounding temperature through the TFT cluster control. In the creation of this new bike, TVS has committed more than 50 crores.
The TVS Apache RTAR 310 is the new series flagship. It was developed on the racetrack using lessons learned from more than 40 years of TVS Racing experience. Vimal Sumbly, Head of Business – Premium, TVS Motor Company, stated during a video conference that it is a bike for young people all over the world.
The new bike has five riding modes, including race-tuned dynamic stability control with a 6D IMU, race-tuned dynamic brake lamp, GoPro control with a 5″ TFT cluster, music control, voice assistance, smart helmet device integration, phone, and navigation.
With the Apache RTR 310, we hope to quadruple the number of machines we sell in India each year, which is now between 6,000 and 7,000. In the first year, we anticipate selling about 25,000 units globally,” stated N Radhakrishnan, Director and CEO of TVS Motor Company.
Particularly in the high-displacement category of the local motorcycle industry, TVS Motor has been growing its presence. The business has maintained a commanding lead in the 151-200cc market with the Apache series while progressively expanding its market share in the 201-250cc segment with the Ronin 225cc bike. It seeks to gain more market share in the 251-350cc market sector, where the Apache RR 310 competes, with the new RTAR 310.
The company’s 400 premium stores, which are special spaces inside dealerships, will sell the new bike.
Europe, Latin America, and Asia are just a few of the international areas where TVS Motor intends to offer the Apache RTAR 310.
“We are ready to start our international market expansion journey in the coming year, and our presence will soon have a big impact across the European landscape,” the company stated.
TVS Apache RTR 310: the transmission and engine
The tried-and-true 312cc liquid-cooled single-cylinder engine that has been powering the Apache RR 310 and BMW 310s is the engine that propels the new Apache RTR 310. It generates 35.6hp and 28.7Nm at this location, which is 1.6hp and 0.7Nm more than in its stablemate. A 6-speed gearbox is connected to the engine by an assist-and-slipper clutch.
TVS Apache RTR 310: the foundation
A lightweight alumnium trellis frame that closely resembles the RR 310 is what holds everything together. Although it is different, the rear subframe is still fairly athletic and rises steeply toward the pillion seat and tail portion. The RTR’s suspension system consists of an upside-down fork and monoshock, while the basic bike only has rear preload adjustment. It moves.
Features of TVS Apache RTR 310
Unlike the RR 310’s portrait-oriented TFT dash, the new TVS comes standard with fully digital instrumentation in the form of a 5.0-inch TFT screen. Other features include heated and cooled seats, cruise control, a tyre pressure monitoring system, an LED headlamp and taillight, and a bi-directional quickshifter. Additionally, the RTR 310 is equipped with race-tuned linear stability control and dynamic stability control. Many of these features, along with adjustable suspension, are included in packages under TVS’ Built To Order (BTS) customisation program.
Cost and competitors for the TVS Apache RTR 310
The RTR 310 outperforms all but one of its competitors. For comparison, the Triumph Speed 400 is priced at Rs. 2.97 lakh, while the KTM 390 Duke is.